Find Trusted Bloggers
Linking to just any blogger work well at all because that can actually drag down your online "credibility". Linking is about being seen with the right people – bloggers whom your market already trust or won’t hesitate to trust. Basically, the best bloggers that you should aim to link up with are characterized by the following:
• Has an active blog with a trusted domain, consistent high-quality traffic, and content that is relevant to your own business or blog
• Has a strong social networking presence, preferably in Pinterest as well
• Has a reputation for promoting only products or services that are truly of value to its target market
Building A Relationship With Bloggers Through Pinterest
Pinterest – just like blogging – can pave the way to building a relationship between you and the bloggers you like, respect, and would love to exchange links with. Most of the things that you do in blog marketing will also apply in Pinterest.
• Post comments only when you have something unique, relevant, and of value to say.
• Share resources that may be helpful to the other blogger – even if they are not actually your own. A helping hand will always be appreciated!
• Only link to the blogger’s post if it is truly relevant to your content and can serve as an additional value-rich resource for your own readers and followers.
The tips above will get you noticed, but it’s unlikely that they will be enough to provide you with high-quality links in Pinterest. For a trusted blogger to actually link up with you, the next thing to do is to come up with a photo that he or she will be interested in enough to repin.
Now, remember that the most popular bloggers are in the position to turn you down. After all, there are dozens or even hundreds of other marketers who want the same as you do: a chance to link up to them. Your photos will only stand out among the rest if they can offer any – or even all – of the following.
• Creative images that ooze with personality
• Complex figures made easy to understand with infographics
• Illustrations containing numbered lists or bulleted points
• Original photos of your own and which you would want them to be one of the "first" people to repin
Pins are only one half of the equation, though. For the most popular and trusted bloggers to consider you a worthwhile partner for link exchange, they’ll want to make sure that you are not simply a one-pin wonder. As such, it’s also important to establish your own credentials before approaching them.
• Do you use your own domain for your website and/or blog?
• Are you active in social media?
• Do you update your Pinterest account frequently?
If you answer ‘yes’ to all of the above then you are well on your way to linking up with the most successful bloggers in your niche!
