Integrate not Separate
Don’t obsess over your Pinterest as the be-all and end-all of your internet marketing efforts. Pinterest should serve as one of the venues where you can develop your brand creatively. Make your brand more recognizable by collecting images that are interesting and relevant to your consumers and to your business. You would want to curate the kind of content that will attract your followers mainly because they feel that your images speaks to them.
Diversify your content, make it exciting and be consistent with your updates. In addition, integrate your Pinterest account with your business profile on Facebook, Twitter and your business website to ensure maximum social media visibility.