Pin Content That Is Reflective Of Your Business
The rules of quality blogging also apply in Pinterest- don’t post content just for the sake of having it. Your pin boards should be reflective of your company. You can capture the attention of pinners while trying not to oversell your products.
For example, the Humane Society of New York understands that the Internet loves anything adorable and cute. So they created a pin board full of adorable animals which are up for adoption. The company Benjamin Moore, on the other hand, makes use of small details in showing how their paints can make otherwise mundane things become more interesting. Thus, they posted quirky and colorful doors which they know Pinners will love to check-out.
You can even go slightly off topic with your posts. When you create your brand, you don’t necessarily have to be too obvious. Sometimes, your clients will be reminded of your business through other images that are closely related to yours.
Adding a human touch to your Pinterest board will make you seem more interesting to other pinners. It will make them see that you are actually interested in providing entertaining and endearing content to them rather than just being bent on making a sale.
Of course, once you attract their interests, this is where you can start ushering them to find out more about you. Nobody ever likes to be with someone pushy, be it in a physical or an online setting. Be that person in a crowd who everybody wants to know more about.
