Pinning Outside The Box
Food should have nothing at all to do with your Pinterest account if you are an online accounting business…or should it? If you want to maximize the marketing potential of Pinterest, your answer should be yes.
Including pins and boards that focus on niche topics that have nothing at all to do with your business is important. There’s a chance that you don’t get to reach your customers through your usual boards and pins simply because they’re unaware that your company exists or they’re not even aware that they have a need for your products or services.
By targeting popular Pinterest niches like travel, beauty, food, or lifestyle, you get to enjoy a wider market reach. Your pins alone can convert Pinterest users into actual customers but you need to grab their attention first!
Obviously, uploading high-quality pins is the first way to do it. Secondly, you need to provide helpful information about your pin that is relevant to your business at the same time. Take as much time as you need coming up with pins and descriptions. Your efforts will be rewarded!
