Overbranding
Branding is still an essential and powerful marketing tool even in Pinterest, but you need to be careful about not overdoing it. Don’t flood your photos with your company’s name or logo to the point that your target market will be sick of seeing it. Worse, they might think you are being overly aggressive and that all you care about is making money instead of caring about their needs as prospective customers.
Rather than taking all sorts of creative snapshots of your brand logo, focus instead on pictures that show how your products or services are actually and presently being used in real life. Share and pin photos of customers with big smiles on their faces upon getting one of your products! Show it being featured in a trade fair.
Pictures will always speak louder than words so trust your photos to do their jobs instead of screaming ‘buy me’ at your customers with excessive use of logos.
