Emotion And Information
It’s not enough for your photos to be pretty. A picture that makes you ‘ooh’ and ‘aah’ will not necessarily motivate you enough to share it with other users or - in this case – repin it to your boards. In Pinterest, there are only two kinds of photos that matter.
• Emotionally-driven photos – These are the photos that make you laugh or teary-eyed. Sometimes, they may even be terrifying. Ultimately, these photos make people care about the message they’re trying to promote, enough to ‘like’ or ‘repin’ it – or maybe even visit the link accompanying the photo.
• Information-driven photos – Info graphics make up some of the hottest photos in Pinterest. These photos are something that you’re better off creating on your own, though. Just remember NOT to bore your readers with too many details!
