Run A Contest Through Pinterest
Nothing gets the interest of Internet users than a dose of healthy competition. You can run a contest which may be related to the product or service that you are offering in your company. Running a contest, in general, is a good marketing strategy and you can definitely incorporate this in your Pinterest.
You can ask pinners to create pin boards which they think are relevant to the theme that you have. You can then hold a contest where the pin board with the most number of pins and repins wins prizes. You can also use Pinterest as a way to advertise any upcoming onsite event that you are currently organizing. Whatever your strategy is, the visual imagery can draw in people to participate in your event. In addition, you can acquire more followers after holding such contests.