Make Things Easier And Accessible For Your Clients
Integrate your Pinterest profile with your other social media accounts. Make your website Pinterest-friendly so that visitors can easily pin content from your website directly to their pin boards by using a Pin-It plugin. See to it that your pin boards are also linked back to your business website. Promote your website as well with your Pinterest profile in other channels.
At the end of the day, you will realize that the way to make your product users the star would be to consider their interests and make it apparent to them. However, you will also find that they will continue to patronize your company because they actually want your products and services. But the best way for them to get at that point would be to entice them first.