Diversify Content
Although images can be visually appealing, they can also lead to loss of interest, especially if you see the same things over and over again. In addition, you wouldn’t want your clientele to feel that they are constantly bombarded with marketing images, making them think - 30 -
that you’ve created your Pinterest solely because you want to sell products.
Make your pin boards interesting by mixing promotional images with fun multimedia. You can even create boards which encourage interaction among your clientele. For example, Sony developed a board known as "Rooms We’d Love to Live In," which features Sony products as well as interesting mixes of interior designs. This appealed to those who are into visually-appealing rooms but feel that they are not techie enough to be involved in Sony-related conversations.
Another interesting thing that you can do is to develop original images with concepts that are related to your brand. Have a shoot with artists who can make use of your products, company logo or other things that can be related to your business and offer
